Kenniscentrum
Tailor-made sustainable packaging for Elanco
Elanco is a thoroughly Belgian company. In fact, every garment is made entirely in-house, and has been since 1945. Elanco combines this minimal carbon footprint with production on demand. No surpluses here, but a sustainable approach woven into the entire operation. Because even the packaging has been sustainable since 2022.
We talked about this with Peter Haenebalcke, responsible for purchasing and sales. He heads Elanco together with his sister Liesbeth. For Peter, the collaboration with Marisan already tastes like more thanks to the shared vision of sustainability.
A partnership for 2022-2023
How did you come into contact with Marisan?
“Just before corona, we were not neighbours at a sustainability fair. We were there with our shirts made from 100% recycled material, they were there with sustainable packaging. Back then, we actually had a good conversation about a possible cooperation, but during the volatile corona years, this remained on hold. In early 2022, we picked up the thread.”
Meeting at a sustainability fair can hardly be a coincidence …
“We both find sustainability very important. Elanco was actually already sustainable avant la lettre. Our ecological footprint is minimal because we make everything in Belgium and we only produce what has been sold. So we have no stock, but no surpluses either. Moreover, in recent years we have been trying to use recycled materials as much as possible.”
A tailor-made solution
What challenge was Marisan able to help with?
“For a government order, shirts had to be packed in a bag with specific dimensions, closed with a flap. This allows the packaging to be opened and resealed several times. With an adhesive strip, this is not the case. In addition, the flap also allows air to enter the clothing, which means the colour is better preserved during the customer’s storage period. Marisan provided the perfect tailor-made solution for this: a PE bag with flap.”
How did you experience working with Marisan?
“Marisan created packaging that met all our customer’s requirements, from the flap to the specific format. We are also on the same track in terms of vision. We both not only try to make a good product, but also always look for sustainable ways to do so.”
What will the future bring?
Finally, a look at the future: is it sustainable?
“It is by all means our ambition to work even more sustainably in the coming years, but sustainability remains a roadmap. That’s why we want to check with Marisan for every purchase to see what can be even better and more sustainable compared to the previous packaging.”
A great resolution to conclude with. Thanks!
Explore further
Why stone paper carrier bags are a sustainable choice
Blog
Duurzaamheid
NogMeerVerdiepen
More and more companies and consumers are looking for more sustainable alternatives to traditional carrier bags. Stone paper carrier bags offer an excellent solution, not only because of their innovative material, but also because of the ecological benefits they bring.
Read moreManual or machine wrapping: which stretch wrap is right for your company?
Blog
NogMeerVerdiepen
Stretch wrap is essential for the safe and efficient shipping of products. It ensures that your loads remain well protected during transport and prevents damage. But when do you choose manual wrapping and when is a machine solution a better choice?
Read moreMarisan continues the excellent service for Eti-Machine customers
Nieuws
NogMeerVerdiepen
On August 31, 2024, Leo, founder of Eti-Machine, closed the doors of his business after more than 60 years. Leo started his company in 1960 as a pioneer in Belgium in the field of labels on rolls. The company grew into a key player on the market, and f.e. became the principal supplier.
Read moreWhitepaper: Packaging solutions tailored to your medical lab or hospital
Whitepaper
NogMeerVerdiepen
In the medical sector, choosing the right packaging solutions is crucial. Whether it’s laboratories, hospitals or pharmaceutical companies, every application requires packaging and/or labels that meet strict standards and specific needs. Our latest whitepaper provides in-depth insights and practical solutions.
Read moreMarketing on the move: carrier bags with your own logo
Blog
Duurzaamheid
NogMeerVerdiepen
Having carrier bags printed with your own logo is an excellent way to give your brand visibility and offer your customers a practical and stylish solution. At Marisan, we understand the importance of high-quality shopping bags that are not only functional, but also an extension of your brand.
Read moreAmbreus finds labeling solution in Botlr
Case
Succesverhalen
We spoke with Jean-Pierre Decoster and his son Erik from Ambreus about their journey from a small geuze producer to a successful business. They shared their experiences with labeling challenges and how the Botlr labeling machine from Marisan helped them overcome these obstacles.
Read moreHow packaging influences customer experience and brand perception
Blog
Duurzaamheid
NogMeerVerdiepen
In the dynamic world of marketing and branding, packaging plays a crucial role in how consumers perceive and experience a product. At Marisan, experts in innovative packaging solutions, we understand that the right packaging not only catches the customer's attention, but also leaves a lasting impression.
Read moreEcolabels deciphered: the meaning of green symbols on packaging
Blog
Duurzaamheid
NogMeerVerdiepen
In a world where sustainability is becoming increasingly important, green labels and eco-labels play a crucial role in the recognition of environmentally friendly packaging. Whether you are a conscious consumer or a company committed to responsible production, understanding these symbols is essential.
Read moreThrough Marisan in the market, through AVA to the consumer
Case
Duurzaamheid
Succesverhalen
AVA, known for its wide range of catering and retail supplies, has been a loyal partner of Marisan for years. In an interview with Stefan from AVA, we explore the depths of this collaboration, the products offered and the future plans amidst changing market dynamics and legislation.
Read moreWelcome to the new Marisan: renewed, refreshed and ready for the future!
Nieuws
NogMeerVerdiepen
Welcome to the new era of Marisan! Our journey of innovation brings us more than just a visual metamorphosis; it is a complete reinvention of how we present ourselves to the world, both online and offline. Step inside our world where innovation, clarity and customer focus are the cornerstones of everything we do!
Read more