Labels that stick (or don’t): choosing the right adhesive for every application

Labels are more than just carriers of information. They play a crucial role in product recognition, logistics efficiency and traceability. But even the best-designed label won’t perform as intended without the right adhesive. At Marisan, we help you make the right choice. In this article, we’ll take a closer look at the most common types of label adhesives — their properties, advantages and typical applications.

Our standard permanent adhesive is suitable for a wide range of applications. Thanks to its strong initial and lasting tack, labels stay firmly in place — even on challenging surfaces such as plastic or metal. This adhesive resists shock and temperature fluctuations, ensuring durable adhesion even in industrial environments.

Typical applications for permanent adhesive labels:

Product labels on plastic, glass or metal
Transport labels
Boxes and industrial packaging

When you need long-term performance and want to be sure your label won’t shift or peel off, this is the most reliable choice.

For situations where a label is only needed temporarily, our removable adhesives are the perfect fit. They can be removed cleanly and easily, leaving no residue or surface damage. At the same time, they offer sufficient adhesion during use, even on smooth surfaces.

Typical applications for removable adhesive labels:

Price or promotional labels in retail
Temporary instruction labels on equipment
Labels on reusable packaging

Removable adhesive is ideal when flexibility matters — for example, during seasonal promotions or temporary stock identification.

Labelling in cold environments requires an adhesive that withstands low temperatures and condensation. Our deep-freeze adhesive is specially formulated to perform in refrigerated and frozen conditions. Even at temperatures as low as -40°C, labels retain their tack and legibility. This adhesive is also suitable for use in medical settings, where dependable labelling in cooled laboratories or medical storage is essential.

Typical applications for deep-freeze adhesive labels:

Labels on frozen food packaging
Cold chain transport
Logistics labelling in refrigerated warehouses
Medical storage of vaccines or samples in fridges and freezers

This adhesive ensures reliability throughout the supply chain — both in the food industry and in healthcare environments.

Our rubber-based adhesive offers exceptionally strong bonding and is designed for difficult surfaces. It performs excellently in humid conditions and adheres well to rough materials such as cardboard or wood. Thanks to its quick tack, this adhesive is ideal for short-term applications that require immediate adhesion.

Typical applications for rubber-based adhesive labels:

Labels on wet or damp cardboard
Industrial bulk packaging
Labelling in cooled production environments

Rubber-based adhesive is the smart choice when speed, strength and versatility are key.

Choosing the right adhesive is essential for a label that performs as it should. Whether you need labels for a temporary campaign, extreme temperatures or permanent identification, Marisan offers the right solution for your application. The durability of your label — often the most important information carrier on your packaging — is vital. It contains essential details about product characteristics, safety or usage instructions, and must remain legible for as long as the product exists.

The right combination of label material and adhesive can make the difference between correct or faulty product use — or even between gaining or losing a customer. Together, we’ll find the most suitable solution. Marisan supports you throughout the entire process: from analysis and material selection to the final delivery of labels that perform exactly as you need them to.